The Australian Government is establishing a new Book Industry Strategy Group to help Australia's 1.5 billion dollars book industry meet the challenges of increased online book sales and grasp the opportunities presented by the emerging ebook market. The strategy group will bring together representatives from across the industry to map out the way forward for this important sector. It will develop strategies to address the key issues of supply chain integration and developing viable business models for the digital age. Ministerial media release, 15 February 2010